In “Unlearning the Myths That Bind Us”, Linda Christensen
discusses the stereotypes, gender codes, race codes, disability and class codes
that lie underneath media, particularly in children’s cartoons. These codes,
she says, are what shape young minds by the time a child has turned three, and
teach them how to act, look, and perceive others. Dubbed as the “secret
education”, these hidden lessons form and shape the identity’s of children all
the way into their adult years, where the myths they were taught about the
roles of themselves and others are supported even more in magazines,
advertisements, and other TV shows.
While reading Christensen’s analysis of media and the secret
education, how she taught her findings to her students, and her goal to spread
her knowledge through her students with the hope of social change, I began to
connect her analysis to reality television shows. Race and gender codes,
stereotyping, and all of the portrayals of power and inequality based off of
privilege are relevant in almost all reality television—which is an example of
how the secret education extends outside of children’s cartoons and into adult
life.
For example, in the reality competition shows like The Bachelor and Flavor of Love, women are taught that they have to compete for a
man’s love by being the “best” and keeping that man’s attention through
physical looks and effort to “prove” their love. These women are also given
titles during the shows that stereotype them based off of their race, weight,
personality, and more—just like cartoons that stereotyped a black person as the
“buffoon”. Some of the titles given to the contestants on Flavor of Love have been: “Buckwild”, “Krazy”, “Miss Latin”, “Hottie”,
and “New York”. Not only do these titles diminish women to what they look like
and where they’re from, rather than who they are, but they also often create
images of what women of different ethnicities are like based off of their
titles. If a child grows up in a predominantly Caucasian area, and their only
information about “others” (p.126) is from reality television, than the one black
contestant titled “Hood” that got into a fight on TV will be their only
representation of that race.
This reality television shows support Christensen’s argument
that women are taught two myths: “Happiness means getting a man, and
transformation from wretched conditions can be achieved through consumption”
(p.133). She connects these myths to Cinderella because Cinderella fights with
her sisters and the rest of the town for Prince Charming’s love, and because
Cinderella is only seen as beautiful when she transforms her look from rags to
riches. The story of Cinderella also creates a stereotype for the “Prince
Charming” or perfect man that defines him as powerful, wealthy, and physically
attractive. Both of these stereotypes and codes are found in shows like Joe Millionaire where women are
attracted to a male only if he fits the “Prince Charming” criteria, and in the
UK show The Swan where women undergo plastic surgery to transform from an “ugly
ducking” into a beautiful “swan”.
Questions/Comments/Points to Share:
In class, I would like to point out that all of these "secret education" lessons are found in many more examples, and as Christensen points out, we all adapt to them without realizing it. I know most of these stereotypes are untrue, but I'll occasionally associate an Asian person as being smart, because that is how TV and media has portrayed the Asian culture.
This relates directly to how people perceive teenagers. When we wrote 5 words to describe a teenager in class, we wrote the ones that society has made us associate teens with- emotional, wild, angsty, shopping etc. because of our vision of teenagers from magazines that target the teen audience, TV shows like the ones on Disney Channel, and reality TV shows like 16 and Pregnant. Most of these terms may not have even based on personal experience, but rather the identity/idea society has provided us with for teenagers through the help of media.
Example of how teenage characters are scripted to act in TV shows: April Ludgate from Parks and Recreation is the only teen character in the show and is depicted as an angsty, rebellious college intern that hates working and is always whiny and bored.
Questions/Comments/Points to Share:
In class, I would like to point out that all of these "secret education" lessons are found in many more examples, and as Christensen points out, we all adapt to them without realizing it. I know most of these stereotypes are untrue, but I'll occasionally associate an Asian person as being smart, because that is how TV and media has portrayed the Asian culture.
This relates directly to how people perceive teenagers. When we wrote 5 words to describe a teenager in class, we wrote the ones that society has made us associate teens with- emotional, wild, angsty, shopping etc. because of our vision of teenagers from magazines that target the teen audience, TV shows like the ones on Disney Channel, and reality TV shows like 16 and Pregnant. Most of these terms may not have even based on personal experience, but rather the identity/idea society has provided us with for teenagers through the help of media.
Example of how teenage characters are scripted to act in TV shows: April Ludgate from Parks and Recreation is the only teen character in the show and is depicted as an angsty, rebellious college intern that hates working and is always whiny and bored.
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